Amazon Brand Registry - How does it work?
The Amazon Brand Registry is where excellent selling tools are available. As a registered brand, you get professional tools, great support, and a lot of neat features. Aside from the different tools, being a registered brand is a great way to get ahead of your competition.
What is Amazon Brand Registry?
The Amazon Brand Registry program is an excellent chance to protect, represent, and follow your brand on Amazon. This service has a wide range of features, all of which makes your brand more authentic, thus leading to better ranks and better sales.
After you apply and prove eligible for Amazon Brand Registry 2.0, you have the following features to benefit from:
- Add and manage branded products
- Search and report service: scan Amazon for products, using pictures, ASINs, or text, to find possible issues - usually cases of infringement.
- High-quality brand protection services: with these features, you could be capable of eliminating all infringement of your trademark and logo.
Who can use Brand Registry on Amazon?
The Amazon BR is available for brand owners only, or agents of already registered brands. Since a trademark is now a requirement, single users and most of all scammers can’t get into this registry.
How to apply for the Amazon Brand Registry?
1. Create your account:
This step includes adding your personal and business information, proving your identity, and other smaller issues. This is the easy part.
2. Provide brand details:
During this step, you have to enter all the necessary information about your brand, such as name, description of the logo, trademark details, pictures (logo, brand products, etc.), product details.
3. Wait for Amazon verification :
It usually takes a few days, a maximum of 10 days, no more. The trademark office receives an email from Amazon, which they had to forward to you. (You should let them know in advance to expect such emails.) When you have the code, go to your account, open the case, and enter this code.
If everything's in order, you’ll have your Amazon brand registry application handled and your account activated.
Amazon Brand Registry - requirements of eligibility
- Trademark: you must have a registered trademark (or an issued live registration in the US).
- Textual marks: Wordmark
- Graphic marks: Design mark (e.g., logo)
There is way more concerning Brand Registry benefits. This short guide provides only a glance into this matter, and you would do well to dig a bit deeper. We suggest you check the official site, where you can find the best and up-to-date information. About the actual features you should find a more detailed guide online, or visit the official page and get your info from the source.
Do you need a trademark for the Amazon brand registry?
Yes, you do. Since a change of rules in 2017, the brand registry program is open only for actual brands with a registered trademark in the country they plan to distribute at. There are some eligibility requirements for joining the Amazon brand registry, and we’ve got them covered in the guide above.
How long does it take to apply for the Amazon brand registry?
The sign-up process is quite straightforward. However, you have to wait for your application. As of today, it takes about 3-10 days to get your brand-approved (if it gets approved), and when that’s done, you are on the right track.
How much does it cost to register a brand on Amazon?
In general, Amazon BR is free. However, there is one fee you must pay: trademark registration at the respective authority. There are no set fees, and you must look up this info in your locale.